Sergio Escalera https://sergioescalera.com Thu, 07 May 2015 05:24:08 +0000 es hourly 1 https://wordpress.org/?v=5.9.2 Hello world! https://sergioescalera.com/hello-world/ https://sergioescalera.com/hello-world/#comments Thu, 07 May 2015 05:24:08 +0000 http://localhost/wordpress/?p=1 Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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I LOVE CHALLENGE https://sergioescalera.com/i-love-challenge/ https://sergioescalera.com/i-love-challenge/#respond Mon, 05 May 2014 09:45:33 +0000 http://demo.pixflow.net/promotion/?p=273 What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward about the destruction he causes and that matter-of-factness really hits home—especially when Winters literally hits homes. Or cars. Or motorcycles.

 

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A SHORT FILM ABOUT CAMERA https://sergioescalera.com/architettura-in-citta-anamorph-on-wall/ https://sergioescalera.com/architettura-in-citta-anamorph-on-wall/#respond Sun, 04 May 2014 08:00:05 +0000 http://demo.pixflow.net/promotion/?p=256 From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance, literature, photography and music dialogue with architecture, design and the city, through projects by over 50 cultural organizations from Torino and its province. 
We took care of the mounting for the Infopoint at the majestic Bertalazone di San Fermo Palace in central Torino. The graphic project was curated by Lorem – LOREM – Graphic Design and Communication under the supervision of HOUSEDADA, reproducing amongst other things the festival’s logo in anamorph technique. 
Truly design is amongst the initiative’s technical sponsors.

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MSN UK’S London Office https://sergioescalera.com/festival-of-color/ https://sergioescalera.com/festival-of-color/#respond Sun, 04 May 2014 07:49:28 +0000 http://demo.pixflow.net/promotion/?p=249 We opened up the reception letting in lots of natural light and added floor to ceiling double doors that showed the busy working office beyond so that there was an immediate connection to the action. The different working zones created allow for people to use the space in a variety of working modes – relaxed lounge style client waiting/greeting areas; café bar style work stations for short meetings and collaborating over coffee; small hubs for more intimate or focused meetings; large communal tables with benches for larger groups. The space is also designed to be used as a whole for company gatherings and events.

 

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TOM MCRIDE https://sergioescalera.com/journey-towards-the-light/ https://sergioescalera.com/journey-towards-the-light/#respond Sun, 04 May 2014 07:17:36 +0000 http://demo.pixflow.net/promotion/?p=239 My take on this is that the speeds of the Calatrava «Brise Soleil» opening and the wind turbines are OK because, like a lot of elements in this work, they are done as if shot in time lapse.

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A SHORT FILM BY BEN BRIEND https://sergioescalera.com/short-comic-movie/ https://sergioescalera.com/short-comic-movie/#comments Sun, 04 May 2014 07:11:52 +0000 http://demo.pixflow.net/promotion/?p=237 I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn’t appeared in a while.

What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward about the destruction he causes and that matter-of-factness really hits home—especially when Winters literally hits homes. Or cars. Or motorcycles.

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Work Published in Los Logos https://sergioescalera.com/work-published-in-los-logos-5/ https://sergioescalera.com/work-published-in-los-logos-5/#respond Sun, 04 May 2014 06:37:50 +0000 http://demo.pixflow.net/promotion/?p=208 This identity inspiration book series is always a great collection of contemporary logos and can be found in designer and agency bookshelves everywhere. So it is a great honor to have one of my logos published within its covers.

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Thomas Shawn https://sergioescalera.com/street-art/ https://sergioescalera.com/street-art/#respond Sun, 04 May 2014 06:22:28 +0000 http://demo.pixflow.net/promotion/?p=201 Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. ]]> https://sergioescalera.com/street-art/feed/ 0 Work Published in Design https://sergioescalera.com/work-published-in-design-type/ https://sergioescalera.com/work-published-in-design-type/#comments Sun, 04 May 2014 05:51:06 +0000 http://demo.pixflow.net/promotion/?p=189 Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

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ARCTIC/ SLEEPING AT LAST https://sergioescalera.com/teedra-moses-x-iamnobodi/ https://sergioescalera.com/teedra-moses-x-iamnobodi/#comments Mon, 28 Apr 2014 07:57:48 +0000 http://demo.pixflow.net/promotion/?p=254 From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance, literature, photography and music dialogue with architecture, design and the city, through projects by over 50 cultural organizations from Torino and its province.
We took care of the mounting for the Infopoint at the majestic Bertalazone di San Fermo Palace in central Torino. The graphic project was curated by Lorem – LOREM – Graphic Design and Communication under the supervision of HOUSEDADA, reproducing amongst other things the festival’s logo in anamorph technique.
Truly design is amongst the initiative’s technical sponsors.

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